Strategy · Connection · Growth
The right people, the right moment, the shortest path.
I connect people to what they didn't know they were missing — then help close the gap between where they are and where they're meant to be. Not loudly. Just faithfully, and with intention.
Worked with
Connector
I bring together the right people, resources, and opportunities — quietly, and at exactly the right time.
Anticipator
I operate a few steps ahead — sensing what's needed before it's asked, and closing the distance before it becomes a problem.
Network Builder
I build relationships with purpose — not collecting contacts, but cultivating trust that opens the right doors at the right time.
About
I see the gap. I know who can close it.
Alli FrizzellFranklin, TN
I've spent my career at the intersection of people, strategy, and execution. What I've learned is that most things don't stall because of a bad idea — they stall because the right connection wasn't made at the right moment.
That's where I come in. Not as the loudest voice in the room, but as the person who already knows what the room needs before it's said out loud.
Strategic Planning
Roadmaps built for execution — from idea to impact without wasted motion.
Network Development
Connections built with purpose — the kind that compound over time.
Partnerships & Growth
Strategic alliances that open doors cold outreach never could.
Services
Where we help.
Brand & Content Strategy
Positioning, voice, and content systems that turn attention into belonging — informed by years of building audiences and platforms from the ground up.
Community & Membership Design
The frameworks, rituals, and rooms that turn a list of members into a real community — built firsthand, twice, from concept to opening night.
Early-Stage & Startup Consulting
Hands-on strategy for founders in the messy middle — go-to-market, positioning, and the operating instincts of someone who's built inside agencies, incubators, and independent ventures alike.
Selected Work
A career built across movements, startups, and mission-driven brands — always in service of something bigger than a job title.
Franklin Social — Built, Modeled & Scaled a Thriving Private Membership Club
Created the full infrastructure from the ground up — CRM architecture, app development, club programming, and marketing communications. Drove organic growth in year one, established a proven acquisition model, and maintained a minimal churn rate into year two and beyond.
- Organic membership growth in year one with a proven, repeatable acquisition model
- Minimal churn after year one — members who join, stay
- Quarterly investor reporting with acquisition KPIs surpassed every single month
- Personal engagement strategy that turned applicants into loyal, active members
Nike Innovation Accelerator
Built go-to-market strategy plans and launched startups using validation stages from ideation to execution — each a direct extension of Nike's executive leadership vision. Connected the right minds at the right stages to bring concepts from whiteboard to market.
The Bible Project
Launched global adoption initiatives and led strategic partnerships to expand the reach of a 5.4M-subscriber YouTube channel — connecting the right partners to accelerate a mission already resonating worldwide.
StoryBrand
Orchestrated premium events with five-figure member buy-in, equipping marketing guides and coaches with the tools to clarify their message and build a thriving business. Created environments where the right people could find each other.
Contact
You probably already know what you need. Let's find it together.
Whether you're building something new, trying to reach the right people, or looking for a trusted partner who can see around the corner — I'd love to hear what's on your mind.
hello@thekindredco.co